Effortless Long-Wear Beauty
Made with care and unconditionally loved by our customers.
Volumizing Mascara
- ✓ Lengthens & Volumizes Naturally
- ✓ Clean Formula Without Harsh Chemicals
- ✓ Nourishes Lashes with Every Application
Ships within 1-2 business days
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"I've tried so many mascaras and this one is by far my favorite. My lashes look longer and fuller without feeling heavy or clumpy!"
Emma R. | Minden, NV, US
Verified Customer
Love it or your money back!
If you aren't satisfied with your lashes after using our Pure Mascara for 30 days, you can return the product to us and it's free. Restrictions apply.
- Curl your lashes with an eyelash curler to help open up your eyes
- Place the brush at the roots of your lashes and wiggle it, so you really darken and define things with the mascara formula, then draw it up to and pull through the tips
- For an even more defined look, add a second (or even third) coat
- To define your bottom lashes, wipe any excess mascara off the wand with a paper towel, then hold the brush tip vertically and swipe from side to side
•91% said feels lightweight
•89% saw no flaking
•91% saw easy removal
We stand behind the quality of Pure Mascaras. If you're not completely satisfied with your results within 30 days, we'll provide a full refund—no questions asked.
WATER • PARAFFIN • STEARIC ACID • TRIETHANOLAMINE • BEESWAX • ACACIA SENEGAL GUM • PALMITIC ACID • CI 77499 / IRON OXIDES • CARNAUBA WAX • ULTRAMARINES • SIMETHICONE • SODIUM POLYMETHACRYLATE • MYRISTIC ACID • HYDROXYETHYLCELLULOSE • PANTHENOL • BHT • METHYLPARABEN • PROPYLPARABEN
We ship from our Florida warehouse via USPS. Most orders arrive within 3-5 business days. Free shipping on all orders over $50.
Pure Mascara - Loved By Thousands
Product Features
Paraben-Free
Gluten-Free
Vegan
Cruelty-Free
PFAS-Free
Water-Proof
Smudge-Proof
Long Wear
Our signature product
Made with care and unconditionally loved by our customers, this signature bestseller exceeds all expectations.
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2025-11-05
Amazing product!
This product exceeded my expectations. The quality is outstanding and it works perfectly.
2025-11-03
Highly recommend
Great value for money. Fast shipping and excellent customer service.
2025-11-01
Very satisfied
Works as described. Would buy again.
2025-10-30
Perfect!
Exactly what I was looking for. The quality is top-notch.
2025-10-28
Love it!
Absolutely wonderful product. Highly recommend to everyone!
2025-10-26
Excellent quality
The quality is amazing and it arrived quickly. Very happy with my purchase.
2025-10-24
Best purchase ever
I'm so glad I bought this. It's perfect in every way.
2025-10-22
So happy!
This exceeded all my expectations. Will definitely order again.
2025-10-20
Fantastic
Great product, great price, great service. What more could you ask for?
2025-10-18
Worth every penny
I was hesitant at first but this product is absolutely worth it.
2025-10-16
Impressed
Really impressed with the quality and attention to detail.
2025-10-14
Amazing quality
The quality is exceptional. I couldn't be happier with this purchase.
2025-10-12
Wonderful
This is exactly what I needed. Perfect in every way.
2025-10-10
Five stars
Absolutely love this! Will be ordering more soon.
2025-10-08
Superb
Outstanding product and service. Couldn't ask for more.
2025-10-06
Delighted
So pleased with this purchase. Everything I hoped for and more.